Pfeffer Designs - WiTI branding

Graphic Design


Lean In WiTI


Graphic Design, Branding, Print Design

This artwork was created for the Lean In WiTI chapter. The letter 'm' is represented by two Indian women holding hands in support of each other. The dot/tittle on the 'i' represents the red dot (bindi) worn on the forehead by Indian women, the letter 'e' is represented by a simple circuit which embodies the building block of technology and finally, the letter 'n' is represented by an Indian ceremonial elephant.